Who is Richer - Alice Eduardo or Gretchen Barretto?

Alice Eduardo’s Net Worth

Alice Eduardo comes from a family of entrepreneurs. At present, she is the founder, president, and CEO of Sta. Elena Construction and Development Corporation. Founded in 1995, Sta. Elena is one of the biggest construction companies in the Philippines. Sta. Elena is responsible for foundational works of up to 80% of the Entertainment City. Because of this, Alice Eduardo earned the moniker ‘Woman of Steel.’

Sta. Elena, which reportedly earned $5 million (Php286 million) in 2021 despite the coronavirus pandemic, is building a township in Taguig City. It was spearheaded by her eldest child, Jacqueline.

Alice Eduardo has other children, namely Jameson and Jessica. Small Laude, the famous YouTube star, is her sister. Her other siblings are Melba and Joel. 

Alice Eduardo recently relocated to her three-story, seven-bedroom new home she called the ‘Sanctuary of Peace.’ It was designed by Architect Ed Ledesma and features Italian travertine stones, among others. 

Alice Eduardo has a mansion in Beverly Hills where she welcomes equally wealthy guests. She bought the mansion in 2013 for $8.275 million (now valued at Php473.38 million). She frequents her mansion, usually spending the holidays here with her parents and the rest of the Eduardo clan. 

She is also friends with Mohamed Hadid, and they are looking for prospects on what to build next. Hadid builds luxury mansions and hotels, particularly in the Bel Air neighborhood.

Alice Eduardo’s favorite luxuries include Rolls-Royce cars, Hermès bags, and Gucci clothes. She has an extensive art collection by Juan Luna, Jose Joya, Ang Kiukok, Vicente Manansala, Benedicto Cabrera, Romulo Galaciano, Romulo Olazo, Anita Magsaysay, Ramon Orlina, and other prominent artists. Alice Eduardo has a chinaware collection and an extensive collection of antique vases, jars, and pots. Her favorite grand porcelain brand is Royal Copenhagen Flora Danica. All these are found in her new home.

Alice Eduardo is also a watch collector. Her first expensive watch is the two-tone Rolex Datejust. Then, she purchased a gold Datejust with a president bracelet. She also has a Patek Philippe Nautilus and an Aquanaut. Richard Mille is another of her favorite watch brand, owning several models like the RM-07, RM-037, and the RM-067. Of course, she also owns Cartier, Audemars Piguet, and Roger Dubuis.

In 2018, she was awarded as one of Forbes Asia’s Heroes of Philanthropy. Since 2014, she has donated $1.386 million (almost Php80 million) to various charity organizations and initiatives. She also has passion projects, such as the Hematology-Oncology Isolation Ward at the Philippine General Hospital’s (PGH) Department of Pediatrics.

Besides being a philanthropist, Alice Eduardo is a staunch supporter of the Philippine Center for Entrepreneurship’s Go Negosyo program, where she shares her inspiring story. She also guides aspiring women entrepreneurs. 

Alice Eduardo’s net worth is estimated at $20-50 million (Php1.144-2.86 billion).


Gretchen Barretto’s Net Worth


Gretchen Barretto comes from a well-known showbiz clan, though it is said that she was the first Barretto to enter showbusiness. She began acting at 14, earning the moniker one of the most beautiful faces in the Philippine showbiz industry. 

Marjorie Barretto and Claudine Barretto are her sisters, making her the aunt of Julia Barretto. She has a daughter named Dominique with her longtime partner, business tycoon Tonyboy Cojuangco. She left her acting and modeling job to focus on her partner and daughter and their businesses. Tonyboy Cojuangco is the owner of Associated Broadcasting Network (ABC 5). Together, they are known locally as one of the wealthiest couples in the Philippines. 

Recently, Gretchen Barretto opened her own game farm. Her business partner Atong Ang mentored her.  

Gretchen Barretto shares two mansions in exclusive villages in Makati with Tonyboy. These are located in Forbes Park and Dasmariñas Village. As her friends and colleagues called her, La Greta has another house in Tagaytay Highlands, valued at Php65 million ($1.136 million).

Gretchen Barretto has an extensive jewelry collection, particularly South Sea pearls, and luxury bags. She was currently the ambassadress/muse of Karat World and Jewelmer, prominent jewelry brands in the Philippines. A stretch of the finest pearls can go as high as Php8 million (almost $140,000). In her 2019 walk-in closet tour, her luxury brand staples include Dolce & Gabbana, Gucci, Louis Vuitton, and Goyard. However, Hermès Birkin and Kelly bags make up most of her closet space.

Gretchen Barretto’s net worth is estimated at $1-5 million (Php52.2-286 million). 


Considering the net worth of the two, Alice Eduardo is definitely richer than Gretchen Barretto. 

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